Scathing report on diversity in Film and TV

February 15, 2014

Just when you thought it was safe to be hopeful again, here comes another reality check. 

 

The Bunche Center at UCLA has released its annual "Hollywood Diversity Report" to remind us that we're still nowhere near where we should be in terms of gender and racial diversity. Researchers examined 172 theatrical films released in 2011 and 1061 TV shows aired during the 2011-12 season on six broadcast and 62 cable networks, eloquently explaining their reasoning as follows: "When media images are rooted primarily in stereotype, inequality is normalized and is more likely to be reinforced over time through our prejudices and practices."

 

Here's the crazy -- and yet entirely logical and expected -- part: Diversity means money. Broadcast comedies and dramas with more diversity get higher ratings. Films with just 21-30% diversity earned a global median box-office total of $160 million, while films with less than 10% diversity made just $68.5 million. 

 

With thanks to Melissa Silverman (Indiewire)

 

http://blogs.indiewire.com/womenandhollywood/ucla-releases-scathing-report-on-diversity-in-the-film-and-tv-business?utm_source=whDaily_newsletter&utm_medium=sailthru_newsletter

 

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